Print on demand, also known as POD, is a great way to sell products online. It’s an excellent option for those who are just starting out, as it essentially allows you the ability “to print them (the products)” as needed, thus there is often no minimum order requirement or any inventory to warehouse. Here is everything you need to know about getting started with print on demand.
What Is Print On Demand?
Print on demand (POD) is a production process that allows you to make your own products as required, usually once its sold. The printing process for POD is much faster than traditional manufacturing processes because there is no need to invest in printing machinery, technology or expensive materials, the print on demand fulfilment company handles all this. This makes POD more affordable and accessible for smaller businesses, freelancers or new brands trying to establish themselves.
For example, if you wanted to sell t-shirt designs online, a customer purchases the t-shirt via your online store. As the customer’s order is processed your online store automatically (behind the scenes) communicates (via an app) with a print on demand fulfilment company (such as CustomCat.com) sending it instructions to print a t-shirt with your design on it & ship it to your customer. In a few days time your customer’s t-shirt gets delivered.
Today you can sell many different types of white label print on demand products, everything baseball caps to tote bags. For example CustomCat.com has over 300+ uniquely customizable print on demand products you can potentially sell. No need to stock them. Just sell them and get the orders fulfilled by your favorite white label POD fulfilment company.
Advantages Of POD
If you are just starting out, print on demand is a great way to test your market & your design/product ideas. You can better focus your budget on getting your marketing & advertising working correctly rather than having it tied up in stock sitting in boxes in your garage.
Print on demand also has many advantages for those who have established their brand & business in their niche. You are able to create unique designs that appeal specifically to your customer base, connecting them further with your brand & business. Plus, its an easy additional revenue stream that doesn’t require a massive investment.
Disadvantages Of POD
POD has very few disadvantages. However, some of these disadvantages may include a lack of control over the product quality, limited options for printing your items, and limited inventory options.
How To Find A Print On Demand Service
The first thing you’ll want to do is to find a print on demand service. You can do this by doing a search for “print on demand” or “printing on demand” in your area. Once you find one that meets your needs, contact them and ask about their rates, workflows, and other features. I highly recommend CustomCat.com and have personally used them very successfully for many years.
Print on demand is a great option for those who are just starting out in business. POD isn’t just limited to apparel either! Wall art, pillows, sneakers, books and many other options now exist. If you’re looking for a way to start an online business on a limited budget, this may be the way to go! Just be sure to research the white label POD fulfilment company you’re considering. Place some test orders and see what your customers are going to be receiving.
Want to get some step-by-step training on starting your own online POD store? Then check out my eComVantage.com group coaching program! Over 450+ students have gone through it, there’s over 7 hours of step-by-step video training going into explicit detail on how to create multiple, winning POD (Print on Demand) products. Plus loads more benefits being a student of the eComVantage.com POD training program.